More Than Just Four Walls: What Makes a Venue the Right Fit for Your Show? - Tips from ‘M’

When it comes to choosing a venue for your show, the instinct is often to go straight to the practicals: How many seats? What’s the hire fee? Is the tech included? And fair enough - these are real and pressing concerns, especially for independent artists working within tight margins.

But as someone who’s both a producer and a venue operator, I can tell you: a theatre is never just a room. It’s an ecosystem. A living, breathing space that either uplifts your work or quietly drains it. And the difference often comes down to more than floorplans and lighting specs - it’s about relationships, values, and shared purpose.

As an independently owned and operated space, we understand what it means to build something from the ground up - to carry the creative and financial risk, to dream big and problem-solve daily. We know the hustle, because we live it too.

That’s why we care deeply about who we work with and how we work with them.

We ask:
– Does this project align with our values?
– Can we contribute meaningfully to its development or success?
– Will this partnership grow the independent theatre community in a sustainable way?

So if you’re looking for a venue for your next show, here’s my advice:

• Look beyond the space and into the culture. Does the venue support indie work in tangible ways? Are the staff approachable and collaborative? Are you made to feel like a guest - or a partner?

• Ask about audience cross-pollination. Does the venue have an existing community or reputation that aligns with your target demographic?

• Consider values-fit, not just logistics. The best venues are invested in your success - not just your booking.

Ultimately, the right venue is one that holds your show with care. That amplifies your story, not just with lights and sound, but with integrity, belief, and a shared understanding of what it means to be independent, ambitious, and brave.